Financial services firms, in many cases, “need to recognize that content on social is a very different thing to social content”, according to Damian Horner of Real Vision. He continues:
“Social channels are no longer social – they are business channels. Many brands currently treat business channels in a social way – they try to speak in the same tone and in the same language as their perceived audience. The problem is that it’s as convincing as watching your uncle try to fit in with his much younger nieces and nephews at a family wedding by doing break dancing”.
Join Coherra at the Social Media in Finance conference in London 2020, where strategies for platforms and social in Finance will take center stage.