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Ecommerce as Video’s Killer App

Video may turn out to be the killer app for commerce, says legendary Silicon Valley VC Adreessen Horowitz (a16z). And we should look to China for inspiration on where and how far we can already go in leveraging video to drive consumer attention, engagement and conversion.

Now imagine almost every conceivable investment opportunity – from startup to impact fund to infrastructure project – using video to increase their reach, relevance and appeal to every investor around the world. In our view, video is also poised to become the killer app that truly democratizes investment opportunities by turning them into data and stories that we can relate to, get excited and care about.

Coherra combines the reach of the internet, the pattern matching of AI and the story telling power of videos to bring the most relevant and compelling investment opportunities within reach of every person, community and company on the planet.

https://a16z.com/2019/08/06/ecommerce-as-videos-killer-app/

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